Privacy Policy

Privacy Policy


Revised as of: April 26, 2021.



This Privacy Policy applies to the websites (collectively, the “Websites”) that are owned and operated by the National Main Street Center, Inc. (the “Center”). This Privacy Policy states the Center's policy with regard to the personal identifiable information you provide.

The Center is committed to honoring the privacy preferences of members of the public that visit our Websites. Our intention through these Websites is to supply information that will help people learn about, experience and work to revitalize older and historic commercial districts to build stronger communities through preservation-based economic development. In the course of providing these online services, information may be exchanged between the Center, servers, online users and their browsers. In order to access certain materials or services on the Websites, you may be asked to provide your name, address, phone number and/or other information. It is your decision to provide this information. We will only use this information in accordance with this Privacy Policy. Please be advised that you may opt-out of receiving certain information from the Center as provided herein. If you do not agree to this Privacy Policy, please do not use the Websites.

The Center’s Terms of Use also govern the use of the Websites.


Personal Information Collected

The Center has a strong commitment to internet privacy. We provide choices to the consumer in deciding when and how to provide different categories of "personally identifiable information" (e.g., data that may be used to identify, contact or locate a person such as name, physical address, email address and phone number and information you provide to help customize your web experience). In general, when you visit our Websites and access information, we do not require you to register or provide personal identifiable information to us. However, there are occasions when we will ask for additional information. For example, you may be required to register your name and email address or other necessary information in order to enter certain areas of the Websites such as to participate in surveys or special initiatives. It is your choice to provide such information, and you may opt-out from receiving any of this type of information in the future.

Personally identifiable information, such as your name, physical address, email address, phone number and credit card information will be collected if you wish to become a member of the Center online, make purchases online, receive e-newsletters, or make online donations. Please be advised that we will never share your credit card information. Nor will we ever share your email address or other personal identifiable information provided unless otherwise authorized by you or as stated in this Privacy Policy.

Internet Protocol and Cookies

We may keep track of your interactions with our Websites and our services to offer a more personalized experience through your Internet Protocol address or through the use of “Cookies” and web analytics services.

An Internet Protocol (IP) address is associated with the portal through which you enter the internet, like your internet service provider (ISP). Standing alone, your IP address is not personally identifiable. At times, we use IP addresses to collect information regarding the frequency with which our visitors visit various parts of our Websites. We may also combine this information with personally identifiable information, e.g., your name and address that you have provided to us and/or with other information that is publicly available or that we receive from other reputable sources in order to make our Websites and communications more targeted to your interests.

"Cookies" are small files sent from a web server to your computer through your browser program that permit the computer to help customize your experience with our Websites. The Center uses cookies to measure visitation to the Center’s Websites, including repeat visitors and to perform certain functions such as order processing, registrations, and advertising. Cookies may be used to store some history about the parts of our Websites that you have visited to help you navigate our Websites more easily or to alert you to related pages on our Websites that may interest you. The Center does not use cookies to obtain information about other Websites that you may have visited. The Center may also use web analytics services and conversion tracking, which use cookies and other means to collect and analyze data. These services, however, do not collect personal identifiable information. For more information about cookies, visit

Webpage Sharing and e-Cards

If a user elects to share pages from our Websites with friends, colleagues or on social media sites, we ask for the recipient’s name and email address. The Center will automatically send the recipient a one-time message inviting them to visit a website. The Center uses the recipient's information for the sole purpose of sending this one-time email, and the recipient information is not retained.

Personally Identifiable Information Contained in User Content

Some sections of our Websites may allow users to post or transmit messages, comments, screen names, computer files and other materials. We encourage your thoughts, stories, photos, but be advised that any content you submit to the Websites will not be returned to you and may be used by the Center in any manner we see fit, including reprinting it in full or in modified version on our Websites or elsewhere or using elements of it on our Websites. You will not be entitled to any remuneration for any use of your content by the Center.

You are solely responsible for the contents of your transmission through our Websites. The Center is not obligated to monitor such transmissions, and therefore cannot be responsible for any personally identifiable information or other information that may be contained in such transmissions. You agree not to transmit through the Websites any unlawful, harassing, libelous, abusive, threatening, or harmful material of any kind or nature.

Please review the Center’s Terms of Use for more information regarding user content posted to the Websites.


Use of Personal Information

If you provide the Center with your personal identifiable information, we will not share that information with other organizations, unless you have otherwise authorized us to do so or as stated in this Privacy Policy.

If you provide your personal identifiable information on a public forum (e.g. a blog) the Center is not responsible for monitoring these transmissions and cannot be responsible for any personally identifiable information contained in such transmissions. Please review the Center’s Terms of Use for more information. If you wish to be removed from one of our email lists or from receiving information from the Center, you may opt-out at any time.

Use of Membership Information

On a selective basis, members of the Center may be selected to receive information via postal mail from other non-profit organizations, including state and local preservation organizations and occasionally for-profit organizations that we think may be of interest to you. You have the right to opt-out of these mailings.

Links to Third Party Websites

We provide many links to third party websites existing outside of the Center. Since we do not control the content or functionality of these websites, we encourage you to review the privacy policies posted on those third party websites. Any link from or another Center website to a third party website does not denote an affiliation with the website or an endorsement of its viewpoint(s) or mission(s). Please review the Center’s Terms of Use for more information.

Subsidiaries, Affiliates and National Trust Historic Sites

The Center is a subsidiary of the National Trust for Historic Preservation in the United States (the “National Trust”) which has a number of subsidiaries, affiliates and historic sites that offer a wide range of products and services. We may share your personal identifiable information with the National Trust and its subsidiaries, affiliates and historic sites to inform you of the various product and service offerings in which you might be interested unless you opt-out of receiving such information. Most of the subsidiaries, affiliates and historic sites owned and operated by the National Trust are subject to the same opt-out rights that apply to use of personally identifiable information by the National Trust. The National Trust’s list of subsidiaries, affiliates, and historic sites includes the following:

  • National Trust Historic Sites
    • Stewardship Historic Sites (owned and operated by the National Trust) include: Chesterwood, Cooper Molera Adobe, Farnsworth House, Frank Lloyd Wright’s Pope Leighey House, Lyndhurst, Philip Johnson Glass House, Shadows-on-the-Teche, Woodlawn, and Woodrow Wilson House
    • Co-Stewardship Historic Sites (operated and/or owned by other non-profit organizations) include: Acoma Sky City, African Meeting House, African Meeting House and Abiel Smith School, Belle Grove, Brucemore, Cliveden, Decatur House, Drayton Hall, Filoli, Gaylord Building, Hotel de Paris Museum, James Madison’s Montpelier, Kykuit, Lower East Side Tenement Museum, Oatlands, President Lincoln’s Cottage (leased by the National Trust), Touro Synagogue, and Villa Finale.
  • National Trust Community Investment Corporation (“NTCIC”)
  • National Trust Insurance Services, LLC
  • National Trust Tours, LLC

The National Trust and its subsidiaries, affiliates and historic sites have and operate, or may have and may operate in the future, their own websites. The Center does not control the privacy practices or terms of use of those entities’ websites; therefore, you should review their practices before you choose to access their products or services. If, at a later date, you decide to opt-out of receiving information from those entities, you will need to contact them directly.

Co-Branded Partners

From time to time, the Center may offer certain promotions, programs or activities on our Websites or on websites hosted or managed by the Center that are co-sponsored or co-branded by non-profit and/or for-profit partners, such as purchasing products or services offered by our partners, or electing to participate in advocacy campaigns, contests, sweepstakes, games or other programs sponsored in whole or in part by our partners, which may be subject to their own terms of use. At the time of engagement, you will be offered an opportunity to choose to authorize the Center to share your information with our partners so you may receive information from the partners. We do not control the privacy practices or terms of use of our co-branded partners; therefore, you should review their privacy practices before you choose to access their products or services. In 2021, the Center has partnered with GoDaddy to launch the “Main Street Online Tool”, which was developed and will be administered by the Center, to assess the unique e-commerce needs of individual small businesses and to offer customized guidance for implementing online solutions. No personal data or information received from applications to the Main Street Online Tool will be shared with GoDaddy; only information necessary to administer the Main Street Online Tool will be provided to GoDaddy. You are entitled to opt-out from receiving any resulting information from the Center as set forth in this Privacy Policy at any time. However, if at a later date, you decide to opt-out of receiving information from our partners, you will need to contact the partners directly.


We may share your personally identifiable information (e.g. name and address) with third parties that offer products or services under or in association with brand names of the Center. A licensee is one whose products or services are offered to you with our name. These licensees are restricted by contract to use your information solely for purposes of marketing or promotional materials related to Center products or services. You are entitled to opt-out from receiving this information as set forth in this Privacy Policy. If you choose to access purchases through one of our licensees, they may in some cases collect your personal identifiable information subject to their own privacy policies. We do not control the privacy practices of our licensees; therefore, you should review their privacy practices before you choose to access their products or services, and you will need to contact the licensees directly to opt-out of receiving information from them.

Other Disclosures

The Center will share personal identifiable information with third parties if we have a good-faith belief that disclosing the information is reasonably necessary to:

  • Meet applicable law, regulation, legal process, or enforceable governmental request;
  • Enforce the Center’s Terms of Use;
  • Detect, prevent, or otherwise address fraud, security or technical issues; and/or
  • Protect against harm to the rights, property or safety of the Center as required or permitted by law.


All information provided to the Center is transmitted using SSL (Secure Socket Layer) encryption. SSL is a proven coding system that lets your browser automatically encrypt, or scramble, data before you send it to us. We also protect account information by placing it on secure portions of our Websites that are only accessible by certain qualified employees of the Center. Unfortunately, however, no data transmission over the Internet is 100% secure. While we strive to protect your information, we cannot ensure or warrant the security of such information.

If you do not wish to use our online payment services, payments and donations may be made by contacting our office by email, telephone or mail using the contact information listed below.

Some of the National Trust’s historic sites’ websites include links to online stores or for ticket sales that are operated by third party companies. You should review the credit card security information and the privacy policies of those third party companies before making a purchase.


Children's Privacy Policy

None of the Websites covered by this Privacy Policy knowingly collect personal identifiable information from children under the age of 13. The Websites are not directed to, nor do they have knowledge of, visitors less than 13 years of age. We are committed to protecting children's privacy, and we will monitor our Websites and their users to make sure that their privacy is protected. If we discover that a person under the age of 13 has provided us with any personal identifiable information, we will delete that information from our systems. We are unable to reply to information requests from children under the age of 13, if so identified. A parent or guardian must initiate the requests from children under the age of 13 on their behalf. If we begin marketing to children on-line and we are aware that those children are under the age of 13, the Center will take steps to fully comply with the Children's Advertising Review Unit (CARU) and the Children's Online Privacy Protection Act of 1998 (COPPA). To learn more about both of these programs, see


The Center complies fully with the Controlling the Assault on Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act). To this end, the Center:
ALWAYS provides recipients of email marketing and e-newsletters a clear mechanism to opt-out of receiving information in the future and honors any such requests promptly.
ALWAYS provides accurate header and subject line information prior to sending any emails. The Center commits to sending only emails with specific subject lines and a clear delineation from whom the email was sent.
ALWAYS provides the Center's physical address within the body of all of our email messages.


The Center welcomes comments or questions on this Privacy Policy. We are dedicated to protecting your personal identifiable information and will make every reasonable effort to keep that information secure. If you have any questions or wish to opt-out, please contact us via email, telephone or mail at:

National Main Street Center, Inc.
53 West Jackson Blvd., Suite 350
Chicago, IL 60604


Phone: (312) 610-5613

Opt-out requests should include “Opt-Out” in the email or letter subject line. Any information you provide to us is covered by this Privacy Policy.


You can help the Center ensure the accuracy of your information. If you have any changes to your physical address, title, email address, name, or phone number, please:

  • Update your constituent profile online if you are already registered with the Center;
  • Submit an address change request via email if you are not already registered;
  • Call us at (312) 610-5613; or
  • Write to us at the address above.


We may amend this Privacy Policy at any time. Any material changes in the way we collect, use, and/or share your personally identifiable information will be posted on-line. You are bound by such revisions and should therefore visit the page to review the current terms from time to time. Your continued use of the Websites constitutes an affirmative acknowledgement by you of the terms and modifications and your agreement to abide and be bound by the terms as modified.